Road Map " for Posts -an example,  fitness tips, if you are in the fitness field"

• healthy recipes to promote health
• blog posts on subjects relating to various aspects of fitness

1.Write  the content you could use in a list:

• Fitness tips Blog marketing on health Healthy recipes Nutritional value of foods 
• Healthy living tips 
• Correct postures exercises for different people according to their needs

2.  Start A Content Calendar After choosing the topics, create a calendar. A content calendar maps out what to post each day. When you have a schedule, it also helps you build in enough time to create your social media images to go along with your posts.

Pinterest images are different sizes than Facebook ones etc. These take time to do. I use Canva and Picmonkey to create images using images from stock photos. A previous post on free stock photos.

Various online methods of content calendars can be used. Airtable.com

www.airtable.com/collaboration/teams‎   Airtable is the all-in-one collaboration platform

or Asana.com https://asana.com/  It's free to use, simple to get started, and powerful enough to run your entire business, free to use and can connect to Google calendar if required.

3. Scheduling Facebook Updates Start to schedule your content a week at a time in advance. This gives you the flexibility to keep up with timely topics.
Using Google Alerts  <Click ( You pick what you want to be delivered to your email inbox)

Your Written And Visual Content On Facebook.  
4 types of content.

1. Links
2. Images
3. Videos
4. Text updates

Ideas On Facebook Engagement  (that will keep your posts in the feed stream)

• Create a Facebook page for your blog posts. You’ll be able to share your blog posts on this Facebook page sometimes called a business page.
• Use scheduling tools such as HootSuite and Buffer to schedule posts in advance. Initiate engagement - ask questions.

Join a few Facebook Groups related to your niche. Post often to these Facebook Groups, answering questions,  grow relationships etc. Analyze your business and audience before choosing content types for your posts.

If Engagement to your blog is your objective:
- the link format likely would work well for you.

If brand awareness is your main goal:
images and videos are a better bet. If you want to drive attention to a link in the description in the post you should include an image along with the link.

A video keeps people on your site longer than any other media. See a previous article with the link brand awareness above. So the takeaway is that the content type you choose effectively helps to drive attention to the link. Do be sure to check your analytics to see if you are choosing the right content types.

4. Hashtags on Facebook Updates? Hashtags are the pound sign  # immediately followed by a keyword. They are used for categorization on social media. How many, which ones, and where to use them. The value of hashtags and a few ideas on how to find some to use in your social sharing. If you’re looking for a simple rule of thumb for hashtagging posts, I think there’s a lot of truth here in this advice from The Next Web: Rule of thumb: 1 – 3 tags is best over all platforms. ( Exception of Instagram up to 30 )

Social Media #s

Twitter: to categorize
Pinterest: to brand, and be specific (tags are only clickable in pin descriptions)  
Instagram: to build community, excellent photos, and be unique/detailed
Tumblr: to categorize interests, can be specific and general (has a “track your tags” feature)

Facebook: sort of a hashtag fail – if your audience is very business-minded, follow Twitter rules; if it is community-oriented, follow Pinterest/Instagram rules.

5. Facebook Post Descriptions When you post a link on your fan page,/business page,  it fetches the metadata automatically. You can then edit it, removing the URL altogether and the pic below stays there. You then have a larger area to post your message. Remember that posts on Facebook are searchable. What you post could make your article popular on Google search engine, bringing traffic to your website. Always use your keywords in that description.

6. Best Time to Publish Facebook Updates If you dig into your analytics you will discover the ideal days or times to post. Not a good idea to simply post when your content is ready. Remember you are working with world time zones here.

According to a HubSpot article, the best days to post on Facebook are Thursdays and Fridays. But do check your analytics. I have checked mine and I would say they are right. Hubspot  Best time to post. Think about it: Is your audience spreading their time on social media equally throughout the day? Of course not.

Every social network has higher and lower traffic times throughout an average day and an average week.  They don't have schedules as to when they visit, it can be rather random. Check your analytics for a while and you will see a pattern. Posting strategically at higher traffic times will help drive traffic to the content you're sharing on social. For me it's 3:00 pm generally.

7. It's Important to check your analytics. To maximize your engagement, tools like Facebook Insights and Bitly if you post links. Or other link tracking programs I like ClickMeter.  These are helpful if you don't want to invest in analytics tools. FREE tools.

For more information, there are paid tools available to give you more detailed analytics. Fanpage Karma gives stats on each type of content.  Very extensive and has a free to try account.

Today with businesses striving to get more and more attention  Facebook, which has 1.5 Billion monthly active users is still No 1.  Using the right strategy can get you more success from your Facebook business posts. Joining a community on Facebook to help you understand this complexity of the always changing information, is a smart way to go.

For more info on marketing visit  my WordPress site  https://marketingofflineonline.net